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Pilot Library : aviation management
Essentials of Aviation Management, by J.F. Rodwell

Essentials of Aviation Management

by J.F. Rodwell

Publisher:
ISBN-10:
0787297623
ISBN-13:
9780787297626
Published Date:
2003
Edition:
6th
Pages:
625
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A standard college textbook for students enrolled in Aviation Management curriculla. Addressing aviation students in basic managerial training and FBO (fixed-base operator) owners and managers; this text introduces small business theory and practice for general aviation service centers or FBOs in context with the national aviation system. Areas covered include business planning, marketing, financial strategy, human resources, administration, and information services. Flight line, front desk, flight operations, and aviation maintenance activities are discusses alongside their relevant regulatory contexts.

TABLE OF CONTENTS:

The Role of the Fixed Based Operator in the National Airspace System
    Early economic history
    market changes in recent decades
    aviation milestones in recent decades
    components of the modern aviation industry
    aviation regulations
    fixed based operators
    FBO trends and issues
 
Management Functions
    common managerial errors and how to address them
    planning and organization
    directing, coordinating, and controlling
    the decision making process
    time management
    business ethics
 
Marketing
    definition of marketing
    national trends affecting general aviation
    forecasts and market projections
    the local aviation market
    product and service definitions
    marketing controls
    marketing the airport
 
Profits, Cash Flow, and Financing
    profit objectives
    profit levels
    realizing profits
    setting cash flow and profit goals
    budgeting
    financing
    credit management
 
Human Resources
    industry trends
    identifying human resource needs
    laws and regulations
    recruiting qualified candidates
    selecting employees
    orientation and training
    communicating
    motivating
    evaluating employees
    compensation systems
    disciplanary problems
    personnel policy manuals
    employee organizations
 
Organization & Administration
    legal structure
    organizational principles
    internal structure design
    external pressures
    practical applications
 
Management Infromation Systems
    franchises and computerization
    purposes and processes
    management information systems
    analyzing business activity
    records and record keeping
    aviation accounting
    information system tools
    business security
 
Operations - Flight Line and Front Desk
    customer service
    flight line
    fueling
    front desk
 
Flight Operations
    air transportation
    other commercial flight operations
    flight instruction     
    sport and recreational flyers
    aircraft sales
    flight operations manuals
 
Aviation Maintenance
    maintenance activity
    personnel
    facilities and equipment
    parts and supplies
    quality control
    competition
    administration
    avionics repair stations
 
Safety, Security & Liability
    risk exposure
    risk reduction
    risk transfer
    accident policy and procedure
    aviation security
 
Physical Facilities
    national airport hierarchy
    airport's wider environment
    facilities at the airport
    threats to the general aviation system
    new initiatives and opportunities
 
The Future
    exteranl trends affecting aviation
    FBO strategic threats and opportunities
 
Appendices
    Aviation Business Marketing suggestions
    management audits
    front desk procedures manual
    job functions for various ratings
    Negotiating aviation agreements
    guidelines for leases
    NATA community relations toolkit

Building
Skills
  1. Kitplanes
  2. KITPLANES Magazine
  3. homebuilders library
  4. self design
  5. Van's RVs
  6. Zenith
  7. ultralights
  1. Airframe
  2. basic knowledge
  3. specialty skills
  4. tools & hardware
  5. sheet metal
  6. composites
  7. fabric & wood
  8. welding
  9. NDT & corrosion
  10. paint & finish
  1. Powerplant
  2. reciprocating
  3. turbine
  4. alternatives
  5. accessories
  1. Electrical
  2. electrical systems
  3. basic electronics
  4. avionics & panel
  1. A&P Training
  2. regulatory
  3. A&P text books
  4. A&P test aides
  5. A&P training kits
  6. IA & MRO resources
  7. instructor resources
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